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 All high-street shops assign primary importance to converting a visitor into a purchaser and a purchaser into a loyal customer. The ways of bringing about this conversion range from the optimum combination and positioning of assortments to a personalised customer approach in after-sales services. The increasingly large amounts of data available enable differential profiling of merchandise flows and purchasing patterns but at the same time increase the complexity of the analyses required. Today, all parts of high-street distribution systems are widely networked. This means that high-street stores are able to obtain a real-time picture of the current market situation and can react immediately to ever changing market requirements. Personalised sales approach at in-store POS systemsUse the full potential of expensive, automated sales approach systems - from relevant product recommendations on kiosk systems to dynamic price optimisation on modern scales. Assortment ManagementOptimise your assortment planning and boost sales through category management and sales forecasting based on Data Mining. Direct MarketingIncrease customer loyalty through personalised mailings, relevant cross-selling offers in transaction documents, personalised couponing or the introduction of loyalty cards. |
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