Prudential Systems at the CRM on November 14-15, 2001
By: Sandra Koegel
On November 14-15, 2001, Prudential Systems will present themselves as gold sponsor at the CRM Fair and Congress 2001 in Cologne. At booth H 19 / I 22 in hall 13.3, on an area of 80 sq.m., the visitors fill find current information to the data mining use in the CRM environment.
The central focus with Prudential Systems will be on methods and tools of the Analytical CRM. In contrast to the Operative CRM, analytical CRM solutions allow a direct ROI evaluation and profit maximation using prediction models. At that, the data mining modules developed by Prudential Systems work in parallel or embedded in your existing classical solutions.Among other things, the following will be presented:- The prudsys PREMINER, a specialized client/server-based preprocessing tool implemented on the flowchart principle that allows various data sources to be combined, filtered, and transformed.- The prudsys DISCOVERER, a data mining tool to solve classification tasks using the visual data mining architecture. In version 3.0, this tool was enhanced, among other things, by up-to-date methods for the non-linear analysis of huge datasets. Using the DISCOVERER, you will optimize your customer profit by means of customer profiling and forecasting the customer behavior.- The prudsys ECOMMINER, a data mining suite for online stores with querying multidimensional statistics, basket analyses, forecasts, a planner for mailing campaigns, a customer profiler, and a module for data enrichment.- The prudsys BASKET ANALYZER that allows fastest basket analyses in case of huge datasets and, thus, is the most efficient basket analysis tool of its class.Meet us and our partners at booth H 19 / I 22 in hall 13.3 of the CRM Fair.
