Press releases - Details

Does Harry Potter like the smile of women?

 

Whether or not Harry Potter likes the smile of women (“Das Lächeln der Frauen”), this question remains unanswered. Whether or not, however, the readers of both bestsellers would be, can be found out using intelligence and analysis. DirectGroup Germany integrated the real-time analysis based recommendation system Realtime Decisioning Engine (in short: prudsys RDE) for their online brand name shops at www.derclub.de and www.zeilenreich.de. Preliminary results show that after a short time, the customer satisfaction rate significantly increased. With the system-generated, personalised recommendations, the user found interesting and relevant related products more quickly.

In the future, online customers of Club Bertelsmann will receive book recommendations, that based on their purchasing and surfing behavior, are highly personally relevant for them. Responsible for this process is the real-time analysis-based recommendation system prudsys Realtime Decisioning Engine, in short, prudsys RDE. The innovative algorithms-based system, from real-time analysis expert prudsys, explores the current and historical purchasing and browsing behavior of customers. The system recognizes patterns, for example, which book genres are interesting to an online buyer, and based on that, offers real-time book recommendations, which are highly personalised to the customer.

The prudsys RDE replaces the previously-implemented store recommendations strategy the company has in place, and using the comprehensive A/B test, achieves conclusively better results. After the integration of prudsys RDE, customers purchased remarkably more recommended products, because the new recommendations that were based on personal tastes and interests of each customer were much more effective.

"It wasn't just the qualitatively better recommendations which convinced us about prudsys RDE. Also what the system is capable of, recommendations in real-time calculated for all of the products in our comprehensive range. Also the quick integration and the sophisticated technical background were essential elements as part of our decision-making process." Dirk Wilhelm, Online Marketing Manager at DirectGroup Germany.

prudsys RDE is not only Germany's most implemented real-time recommendations system. It is also considered to be a technically superior in the field of intelligent real-time data analysis. Thanks to its innovative, integrated algorithms, prudsys RDE is able to analyze very large data sets. Additionally it can generate high quality, qualitative recommendations even for products when very little statistical data is available.
The modular design of the prudsys RDE allows for greater personalization for other applications as well, such as electronic newsletters.

Further details on DirectGroup Germany at:

http://www.derclub.de | www.zeilenreich.de | www.directgroupgermany.de

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