The prudsys RDE | Pricing module is the world's first tool for dynamic price setting and optimisation. It automates optimum pricing and includes product profitability calculation and sales control. The module will continuously update product prices, batch-wise or in real-time, to match changes in market and business conditions.
Your benefit: Maximisation of earnings taking into account price and sales volume, optimized exhaustion of profit margins and price testing
The prudsys RDE | Pricing module enables real-time price optimisation on the basis of user acceptance at all touchpoints. Particularly in the web shop, where customer reactions to changed prices can be measured immediately, dynamic price optimisation leads to optimal use of the profit margin. In addition, bargain and white label shops are ideal for using dynamic pricing. Other possible uses come up in the area of modern scales and digital price tags in high street shopping as well as when it comes to price search engines.
How it works
The prudsys RDE | Pricing module analyses a variety of data including information about product value patterns, sales ranking, customer assessments and shelf availability to arrive at optimum product price. The module defines the optimum price for the current product and then creates separate price variations designed to increase turnover. Numerous parameters such as variance, upper price limit, lower price limit and time intervals between price changes can be defined by retailers themselves.
Key features prudsys RDE | Pricing