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 The prudsys Realtime Decisioning Engine - short version: prudsys RDE - is the leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure of the prudsys RDE enables the rapid, simple implementation of innovative business scenarios tailored to match the specific requirements of each area of application. There are six powerful RDE modules which can be used as separate, independent units or linked together to build a multi-channel global solution. The RDE | Recommendations module enhances the personal relevance of recommendations and content in e-commerce, internet, intranet, telemarketing, mail order and high street shopping. The RDE | Newsletter module increases the conversion rate of your mailing and newsletter campaigns and gives newsletter recipients highly personalised content designed to match reader preferences. The RDE | Pricing module optimises your margins through automatic, real-time price updates based on measured price elasticity and then systematically tests the acceptance of price changes. The RDE | Scoring module is used for the prevention of shopping basket cancellations and attempts at fraud. It is also suited for profiling new customers. The RDE | Data Cleansing module helps you to create product variants and consolidate your master data. It also uses duplicate analysis to identify potential fraud. The RDE | Assortment Planning module permits sales forecasts for your products and product groups. Benefits:
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