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 Real-time analytics enables automated optimisation and personalisation of many departments in your online shop. It does this on the basis of your customers' user behavior and the behavioral patterns of individual shop visitors. Increase the turnover and conversion rate of your online shop with relevant product recommendations, stimulate impulse purchases and take full advantage of the up- and cross-selling potential of your product ranges. Convert visitors into buyers through the automatic display of the most effective advertising material from your library of teasers and banners. Improve the shopping experience for each shop visitor with a personal approach based on individual customer interests. Help your visitors to find what they want quickly. Offer recommendations based on search terms and user behaviour and then rank search results by degree of relevance. Increase the acceptance and conversion rates of newsletter campaigns and transactional mailings through highly personalised recommendations and content designed to match reader preferences. Optimise your margins through the automatic real-time adjustment of prices on the basis of measured price elasticity and the systematic acceptance testing of price changes. Reduce the rate of shopping basket cancellations through personalised recommendations at each point in the buying cycle. Stop shopping basket cancellations before they start. Improve the quality of advice given by your call center. Make the work of your call center operators easier through the automatic generation of personalised product recommendations and alternative items. Optimise your assortment planning and boost sales through category management and sales forecasting based on Data Mining. |
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