Customer satisfaction through personalisation

Offer personalised products, content and services in personalised shops.

In a minority of online shops the advertising banners and the products and services on offer are optimised for particular interest groups. However, this a best case scenario and in most cases products, services and banners are presented for a single, all-embracing group of visitors. Many online shops also have a lot of information available about real individual interests but unfortunately this frequently goes unused. prudsys RDE processes this information to prepare and display personalised content which serves to guide the individual visitor quickly to the part of your shop that really interests that particular visitor. Personalised content is displayed primarily as personalised recommendations in the My Shop areas which have often shown a particularly high conversion rate in the past.

prudsys RDE produces product recommendations, advertising banners and content with a high level of personal relevance from information gathered from cookies or from the login of known visitors whose click patterns, purchasing behaviour, wish lists, memos, search queries and other profile information are already available. prudsys RDE uses this information and knowledge about the behavior of online shoppers to prepare content with the highest possible level of relevance.

Historic off-line data can be fed into prudsys RDE for use as profile information. The system will process this information automatically and in real-time. This ensures that personalised content is not based on out-of-date profile information and that current purchasing behaviour is immediately taken into account.