Up- & Cross-Selling with intelligent product recommendations

prudsys > Solutions > E-commerce > Product recommendations

Converting online shop visitors into satisfied customers is the guiding principle of e-commerce. Presenting all customer with the same offer does not work. What counts in e-commerce as the most effective method for converting visitors to customers is the presentation of relevant product recommendations. Recommendations with a high degree of relevance guide the visitor rapidly through a confusing multitude of products right to the item they require. At the same time it stimulates interest in other products.

The module prudsys RDE | Recommendations increases the personal relevance of these recommendations. The modul can be used not only in E-commerce, but also for Internet/Intranet, Telemarketing, Mail Order and High-Street Shopping.

With the aid of automatic learning procedures, this modul will display in real-time items with a high up- and cross-selling potential without the need for any manual processing and care on the part of the shop operator. Recommendations are items which during a session and during the entire interaction with the customer are most likely to maximise sales. Each customer action (e.g. clicks, shopping baskets, purchases, search queries and wish lists) and all customer reactions to displayed recommendations are immediately included in the generation of new recommendations.

The modul prudsys RDE | Recommendations constantly tracks customer acceptance and optimises its processes accordingly. This generates recommendations of the highest quality and relevance. prudsys RDE | Recommendations has a self-learning function ensuring that the creation and display of recommendations immediately takes into account environmental factors (e.g. the time) and changes in buying behavior (e.g. following marketing actions).

A back office program gives the shop operator the ability to take automatically generated recommendations and manually fine-tune them with business rules.

Product recommendations are usually linked to the following shop areas.

• Product details page
• Category overview pages
• Search results pages
• Shopping basket confirmation pages
• Check-out pages
• Start and landing pages